It is tougher than ever before for nonprofits, for many reasons. But people still want to do the right thing, help others, and create meaning in their lives. The challenge is to show them that they can, even in an environment of economic uncertainty and widespread unease over societal values and the future.

This cannot be accomplished with pressure, or with appeals based solely on facts and figures. Instead, nonprofits must connect with all their constituents – donors, board members, staffers, public officials, and others – on a deeply emotional level. This is the heart of the services Hudson Consulting provides.